The Failure Myth
Whether you’re an entrepreneur, a corporate manager or an individual facing a difficult choice, the fear of failure plays a critical role in your decision. Understanding failure and its implications, both positive and negative, will help you make the right decision. After all, the most damaging failure of all occurs when you refuse to take a risk.
This book is the result of Michael A. Sisti’s experience gained from a forty-year career serving both entrepreneurial and corporate clients, plus his extensive research on why small businesses fail and why they succeed. In it, you’ll find anecdotes on small businesses that made wrong decisions and how they affected them. You will also learn about the failures of some of the most successful and prominent entrepreneurs throughout the modern age.