About Michael A. Sisti
International Book Award winner Michael Sisti has written seven books in three genres – contemporary fiction, self-help, and humor. He has three new books in the works and is collaborating with a playwright associate on a TV series. Over the years, his career has also included writing business and marketing plans, advertising and promotional material, and feature stories for his clients.
Mike has focused his life to having fun, seeking out the unexpected events that surround us all. This mindset sharpens his creative skills and adds to his sense of humor, all of which provides the basis for his writing.
As a serial entrepreneur, Mike got an early start, launching his first business venture at age 11, selling illegal fireworks in Brooklyn. Turning 19, he began his career in earnest establishing a printing business in Rockland County, NY. He followed with a sales positions for various printing companies, and the launch of a printing brokerage and a graphic design firm. In each of these succeeding endeavors, Mike applied more of his strategic thinking, writing skills and design concepts to his service offerings.
In 1982 he founded Image Concepts, a small advertising and sales promotion agency. With the addition of two partners, plus a few acquisitions and mergers, the agency grew to be one of the 50 largest in New Jersey. In 1994, the firm dissolved with each partner going a separate way.
During a consulting project for Blue Cross Blue Shield of Rhode Island, the CEO offered Mike a full-time position as Chief Communications Officer. His responsibilities included strategic planning, creative development and production of all marketing disciplines. He and his staff of 25 have been nationally recognized and cited for their programs as best industry practices. These include an award-winning series of one-hour television specials that aired on the NBC and ABC affiliates in Rhode Island, a health care magazine, and a TV advertising campaign that was syndicated in markets around the country.
Following his tenure in Rhode Island, Mike and his wife, Sara spent 18 years in Sarasota, FL, where he founded 12 businesses. They now live in Greenville, SC, where he has become active in the community. Each business and residence along the way has provided countless adventures that contribute to his written content. Mike has published articles on marketing and has been written up in several newspapers and magazines. For three years he wrote a humor column called Local Color for an online magazine.
Mike is a trained speaker, having made hundreds of appearances in public and private settings. A former Toastmaster, and media-trained presenter, he has done press conferences, business seminars and speeches. He also guest lectures at schools and universities.
As a disciplined writer, Mike is at his computer about 6:30 every morning, but finds time to play golf, and with his wife, he explores the mountain parks and waterfalls near his new hometown. And they look to spend time with the large families which include six adult and twelve grandchildren.
Mike is also an accomplished cook, creating his own recipes. Contact him, as he loves to share his creative cooking ideas.