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Mike began his entrepreneurial career in earnest in 1959 when he established a printing and mailing business in Rockland County, NY. Mike and his wife Sara later founded Sisti & Others, Inc. one of the industry’s first virtual marketing agencies. Mike was also named Chief Communications Officer of Blue Cross Blue Shield of Rhode Island, where he managed a budget of $7 million and a staff of 25.

Mike has published articles on marketing and has been written up in several newspapers and magazines. For three years he wrote a column called Local Color for an online magazine. (Archived Columns) He provides seminars on marketing and branding for business organizations and employee groups. He also guest lectures at high schools, colleges and universities.